Here it is. The re-invention of Israel Cruz. As I mentioned in a previous post, the 28-year-old is firmly established as one of Australia's most successful R&B/hip-hop artists but has undergone a radical makeover on his latest single "Party Up". I liked Israel's old stuff - particularly the original, non-Scarlett Belle ruined "Freak Tonight" - but this is a massive improvement. Talking a leaf out of Jason Derulo's urban dance handbook, "Party Up" is loud and proud club banger with killer beats and a huge, sing-a-long chorus. It's an amazing song and I can really see it blowing up on the charts. In fact, Ministry of Sound is so confident that they've pushed the track forward a couple of weeks. It goes to radio on Monday and hits iTunes July 8. The video is a bit rough and doesn't quite reflect Israel's polished new sound and image but it's "Thriller" by Australian standards. I like the bright colours and was genuinely impressed by his dance moves. They will come in handy as his career progresses. Check out the clip and let me know if you're on board for the second coming Israel Cruz.Source URL: http://popmusicrecords.blogspot.com/2011/06/israel-cruz-party-up-artwork-video.html
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